VirTourARt is a platform for developing VR/AR/MR applications, which provides any interested organization the ability to integrate one or more interactive VR/AR/MR applications into a tourist/cultural venue or event through a wide range of options and solutions.

Taking the needs of each organization into account, the type of interactive application is selected, and then configured, for example, in terms of implementation method and media, number of simultaneous users, the venue (indoor/outdoor), various augmentation or immersion technologies, interaction means (e.g., touch/gesture/voice control), etc. VirTourARt integrates all the above features in a 'pick & choose' block system within one development platform, covering essential implementation needs beyond the digital representations, media, texts, and aesthetic choices that are unique to each application.

Until now, any organization wishing to develop one of the above types of applications had to approach a development company that used separate techniques and technologies for each application.

The VirTourARt platform, based on technologies developed through many years of experience in innovative application development, minimizes the cost and time of implementation by integrating algorithms, libraries, and AR/VR/MR technologies into a comprehensive SDK (Software Development Kit), depending on the type of visualization, interaction, tracking, and placement.

VirTourARt’s top priority is to integrate and promote the widespread use of Virtual or Augmented Reality technologies by tourism or cultural organizations and sites, significantly reducing their cost and implementation time, with the ultimate goal of enhancing the experience of the tourism product.